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6-minute read

How to Conduct Content Analysis

If you are a researcher in marketing, advertising, or academics, you know the importance and...

8-minute read

How to Develop Your Media Literacy

Quality writing includes citing sources correctly and avoiding bias or plagiarism. Unfortunately, this isn’t always...

5-minute read

The Four Types of Research Paradigms: A Comprehensive Guide

In this guide, you’ll learn all about the four research paradigms and how to choose...

3-minute read

How to Report Attrition in Your Research

If you need guidance on reporting attrition in your research report, then you’ve come to...

7-minute read

A Guide to Randomized vs. Non-Randomized Sampling

If you’re a market researcher or academic researcher, you probably need groups of people to...

5-minute read

What Is Attrition In Research?

Attrition is the loss of study units from a sample. In practice, attrition occurs in...

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3-minute read

What Is a Null Hypothesis?

The term null hypothesis may cause a bit of confusion for even the brainiest researchers...

4-minute read

How to Write an “Implications of Research” Section

When writing research papers, theses, journal articles, or dissertations, one cannot ignore the importance of...

3-minute read

Grammarly vs. Ginger Grammar Checkers – Which Is Better?

We’ve all heard of the automated online proofreading services, Grammarly and Ginger. They check your...

4-minute read

How to Conduct a Thematic Analysis

Thematic analysis is a method of identifying patterns of meaning in qualitative datasets. It’s a...

4-minute read

What Is Phenomenological Research?

Phenomenological research (aka the study of phenomena) is qualitative research that aims to learn more...

4-minute read

​​How to Master Academic Search Engines

Academic search engines provide a simple, convenient method for finding scholarly literature (e.g., articles, books,...

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