A blog is a cost-effective way of driving traffic to your business's website. But for this to work, you'll need to create content that is relevant to your customers. So, how do you come up with new ideas for your blog? We have five tips that can help:\n\n\n \tResearch the keywords that people search for in connection to your business.\n \tUse customer questions and testimonials to create posts.\n \tKeep an eye on the news to come up with topical ideas for your blog.\n \tReview your existing content for areas you can expand upon.\n \tCreate a series of staff profiles to help customers connect with your business.\n\nFor more on generating new ideas for your blog, check out our advice below.\n\n1. Research Keywords for Your Blog\nSearch engine optimisation (SEO) is a vital part of modern marketing. And your blog is a great way to boost SEO. You can do this by using it to target long-tail keywords: i.e. longer phrases that build on keywords you've used elsewhere on your site.\nFor example, if a company sells angling supplies, one of its main keywords might be 'fishing rods', with a section on the website dedicated to fishing rods accordingly.\nBut there are also lots of longer phrases they might want to target, such as 'fishing rods for sea fishing'. To target this, the company could write a blog post about sea fishing with links to relevant products on their website.\nAnyone searching for 'fishing rods for sea fishing' would then find the blog post, which would in turn point them towards the relevant products.\nTo make the most of your blog, then, you should:\n\n\n \tIf you haven't already done so, do some SEO research and identify some long-tail keywords you want to target (you can use a keyword research tool for this).\n \tUse the keywords to generate a list of blog topics\/titles.\n \tCreate content that includes links to other parts of your site as required (e.g. linking to products or services that are relevant to the post topic).\n\nThis will ensure you create content relevant to your business.\n\n2. Use Customer Questions and Testimonials\nYour blog is aimed at your customers, so why not use them to generate ideas? In particular, you can base blog posts on customer questions and testimonials:\n\n\n \tQuestions customers have asked about your business \u2013 If your site has a frequently asked questions page, for instance, you could expand on the information there in a series of blog posts. Alternatively, you could write posts that respond to specific questions submitted by customers.\n \tPositive customer testimonials \u2013 If you've received positive feedback of recently completed a job successfully, you may be able to turn it into a case study. Make sure to check with the customer first, though!\n\nAs well as helping you generate ideas for content, this approach shows that you actively engage with and care about what your customers say.\n\n3. Use the News to Stay Topical\nTopical blog posts often perform well since they get people talking, as well as demonstrating that your business is up to date on the latest news and events!\nAs such, you can look for ideas for blog posts in the news or in industry newsletters.\nResearching what other businesses in your field are talking about is a good way to find topical blog subjects. But you could also use a service like Google Alerts to search for the latest news items relevant to your business.\n\n4. Review Your Existing Content\nIf you're struggling to come up with ideas for your blog, review your existing content for topics that you could cover in more detail.\nThe top thing to look for is shorter posts with a wide scope (e.g. posts that summarise a big topic). For instance, if you had previously posted something like '10 Tips for Choosing a New Computer', you might be able to do a series of '10 Tips' posts on similar topics where you focus on particular types of computer (e.g. 'Choosing a New Laptop\u2019, \u2018Choosing a New Netbook\u2019, \u2018Choosing a New Tablet\u2019).\nAnother option is to look for posts that lend themselves to variation. If you had a post called '5 Ways to Save Money on Your Energy Bills', for instance, you could do similar posts for other ways to save money around the home (e.g. '5 Ways to Save Money on Groceries', '5 Ways to Save Money on Travel').\nIn either case, try not to duplicate content too closely! If your posts are too similar to one another, it may reduce your ranking on search engines.\n\n5. Highlight Your Staff\nYou can also use your blog to highlight people at your business. For example, you could schedule a series of \u2018Day in the Life\u2019 type posts where employees discuss their roles, or posts based on profiles and interviews with people at your company.\nAs well as providing blog content, posts like this show the human side of your business and offer a glimpse behind the scenes. Both of these can help build trust with customers, making your business more accessible.\n\nBusiness Proofreading\nAs well as coming up with ideas for your business's blog, you'll need to create high-quality content. And that demands careful proofreading.\nOur expert editors will make sure your blog posts are always easy to read and error free. Find out more by uploading a free 500-word trial document for proofreading.