Welcome to our blog. Why does a proofreading company have a blog, you ask? The question should be why don’t you have one yet! Here, then, are five reasons every business should start a blog.
1. Attracting Website Traffic via Your Blog
The best reason for blogging is to attract customers to your website. A big part of this is SEO optimisation, since you can tailor your blog content to include important key words. And this will make your website easier to find on search engines, especially Google.
2. Keeping It Fresh
Search engines love new content as it shows your website is up to date. The more often you update your website, then, the more often it will be indexed. And this will boost your ranking on search engines. So what better way to keep content fresh than blogging a few times a week?
3. Customer Engagement
Every business needs to build relationships with its customers. It is only by doing this that you can be sure they’ll come back time after time. And blogging can really help! Furthermore, as well as giving your customers a reason to return to your website every time you publish a new post, blogging creates content that you can share on social media.
4. A Chance to Show Off!
As proofreaders, we know about writing. In fact, we could talk about commas for longer than is decent. But rather than save our fascinating punctuation facts for parties, we share it with the world by writing helpful online content. That way, we can help people while showing off our expertise.
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So, if you want to world to see how good your business is, use a blog to show everyone! And if your content is good enough, other people will link to it, boosting your SEO results even more.
5. Cost-Effective Marketing
Starting a blog is one of the cheapest, easiest ways to market your business. If you already have a website, you can set up a blog at no extra cost via WordPress. There are also various free themes and plugins available for WordPress, so you can customise your blog to suit your business.
Blogging may involve extra costs depending on what you want to achieve (e.g. paying to have your content proofread or for extra SEO assistance). But how much you spend is entirely up to you, and even a free blog can attract new customers to your site. So why not give it a try?