It might be possible for a modern business to get by without social media. However, we can\u2019t be sure because \u2013 like most people these days \u2013 roughly 90% of our news comes from Twitter and Facebook.\r\n\r\nWhat we are sure about is that social media provides a cheap and simple way for businesses, from tiny start-ups to massive multinational corporations, to reach customers. But if you\u2019re not sure how to do this, our top five tips on using social media for business should help!\r\n\r\n[caption id="attachment_5113" align="aligncenter" width="376"] Bonus social media tip: always bend your knees when lifting Google Plus.[\/caption]\r\n1. Think Spelling, Grammar and Punctuation\r\nLet\u2019s start on a point we care about more than most. Many on social media exhibit a casual disregard for the rules of English. But this is rarely a good idea for brands or businesses!\r\n\r\nIt isn\u2019t necessary to stick to formal English all the time; in fact, a little informality can help you achieve a friendly, relatable brand voice. However, checking your tweets before you hit \u2018Send\u2019 will help you avoid embarrassing errors and shows potential customers that you care about attention to detail.\r\n2. To Cross-Post or Not to Cross-Post?\r\nFrom Linkedin to Instagram, there are dozens of social media platforms you might want to use to promote your business. And while it might be tempting to post the same message on every platform you\u2019ve signed up to, you should consider the downsides of cross posting.\r\n\r\n[caption id="attachment_5114" align="aligncenter" width="330"] So many platforms...[\/caption]\r\n\r\nSimply put, you\u2019ll get a better response if you tailor your content to the platform. And if it all gets too much to keep track of, try using a tool like Hootsuite to write and schedule posts on multiple channels.\r\n3. Engage!\r\nWant those sweet likes and retweets to start rolling in? Then remember that social media engagement is a two-way street: the more you engage with your customers, the more they\u2019ll engage with you.\r\n\r\nTry to respond promptly to messages, and tailor your content to give people something to engage with (e.g. hashtags, polls or links to thought-provoking blog posts like this one\u2026 ahem).\r\n4. Infographics and Images\r\nThere have been many studies showing that adding an image to a social media post can boost engagement, so you cannot afford to ignore this!\r\n\r\nIdeally, you\u2019ll want to create your own eye-catching images and infographics to grab the attention of your followers. And there\u2019s world of memes to play with (just be careful about copyright).\r\n\r\n[caption id="attachment_5115" align="aligncenter" width="362"] Thank the gods for public domain pictures.[\/caption]\r\n5. Special Deals for Followers\r\nFinally, the overall aim here is to make sure that as many people check your social media accounts as often as possible. This is why it pays to remember that everyone loves a bargain.\r\n\r\nYour business can take advantage of this by running deals, giveaways and competitions on social media. You can even encourage customers to follow you on multiple platforms by offering different deals on each! You\u2019ll then have a reliable audience for your company to interact with online.\r\n\r\nFollow the tips above, and you'll have social media for businesses sorted.