You want your content to bring your business all the benefits it can, right? This includes securing new customers, happier existing customers, a reputation as an influential brand or as a thought leader, and plenty more advantages specific to your particular industry.
For that to happen, you need great content, and great content comes from using a great team of writers and editors. If you’re a major business, you’ll have a significant marketing team with several editors checking the output of your writers, while if you’re a very small business, you might have just one writer/editor, and that person might be you. Whatever the size of your editing team, you need to train them to provide the best quality content to your website, your social media, your blog posts, your marketing copy, your corporate reports, your press releases…; the list is virtually endless since these days, you can communicate your business’s story with the world in many ways.
Summary
Here are our top tips for training your editorial team:
- Consistency is key.
- Implement organization-wide best practice.
- Create an in-house style guide.
- Define your benchmark content features.
- Create a proofreading checklist.
- Optimize content for SEO.
- Create jargon and acronym busters.
- Know your audience.
- Provide editors with adequate time.
Here at Proofed, we’re all about editing and editor training. To understand how we can help you train your team of editors, get in touch with our business team!
