CB Insights is a business intelligence firm known for the market maps and “state of” reports that track entire industries. Over the past year, they’ve expanded from tracking industries to talking directly to the people running them, launching a growing series of executive interviews exploring insights that their audience can’t get elsewhere.
That growth put pressure on CB Insights from two directions. The interview series took off quickly, with 14 new interviews landing in a single week and up to 46 more on the way in addition to their industry reports, which are typically accompanied by presentation decks and spreadsheets of supporting data alongside the core content.
The team needed to move quickly, with an editorial partner who could take on the volume from the start and provide:
Publishing these across different channels and keeping editorial timelines tight meant the team needed editors who understood the nuance of research content, not just basic proofreading.
Proofed opened with a conversation about editorial expectations and priorities. As CB Insights expanded into executive interviews, this initial conversation set the scope and timelines upfront and shaped how the workflow needed to be structured from day one.
Proofed built a three-editor team trained on CB Insights’ voice and editorial standards, ready to absorb the interview volume and handle supporting formats such as presentation decks and spreadsheets in addition to standard market reports.
Proofed configured the workflow to accept transcripts, spreadsheets, and presentation decks as part of the same upload. When the team needed clarity on attaching files, Proofed built a quick demo video to make sharing faster.
Proofed tracked volume week to week to hold capacity ready for sudden spikes. As new interview formats arrived and the workload mix shifted, the process adapted without renegotiation or delay.
CB Insights already had an 11-person Proofed editorial team assigned to their reports.
When the interview series launched, Proofed further developed that team by moving editors who already knew CB Insights’ voice onto the new work. This team initially consisted of three editors so it could flex as the executive interview volume grew. New interview formats ran through the same project workflow already built for their reports, meaning CB Insights didn’t need to change their content workflows or how they submitted work for review.
Proofed assembled a three-person editing team with expertise in long-form interviews and research content. This customizable model keeps coverage consistent with zero idle time, and the structure is built to expand as volume grows.
Proofed edits interview transcripts, white-paper interviews, presentation decks, and spreadsheets through the same editing workflow, meaning CB Insights can submit any content format for editing without any extra setup.
The Proofed team effectively applies a defined style for reports and verbatim accuracy for interviews to uphold CB Insights’ standards across multiple formats. A dedicated style guide covers tone, formatting, and structure for consistent, professional quality across their long-form white papers and market reports. Additionally, their Proofed editors maintain each executive’s own voice across each interview transcript.
Proofed works as the dedicated editorial team behind multiple market intelligence and research firms across the globe.
CB Insights successfully launched a new content strategy into a high-volume research stream without adding headcount or reworking their content workflow.
This means the team spends less time on editorial coordination and more time on research, interviews, and product development.
Proofed’s managed editing support provides CB Insights with more room to grow its content strategy in any direction – more interviews, new formats, or a shift in focus without sacrificing the accuracy and consistency that make their research worth trusting
See how Proofed scales editorial capacity to match your strategic priorities. Like CB Insights, you can absorb volume spikes, shift between content formats, and maintain quality without tedious hiring cycles or freelance overhead.
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